Attribution
Rebuilding campaign attribution for a 16-location QSR.
The Societea teardown — from 0% reliable attribution to 70% in one quarter.
02
Aug 2026
Wallet IntelligenceNew
Why wallet load cadence predicts repeat visits.
The reload is the signal. The visit is the outcome. If the reload stops, the visit stops soon after.
Most QSR systems collect the float and never read the cadence. NBER research on 4M+ consumers shows prepayment roughly doubles visit frequency — and that the effect decays within 6–9 months unless someone is watching the reload pattern. This report explains how to read the strongest churn signal in your stack.
01
Apr 2026
Unit Economics
Your expansion map is shrinking.
How margin erosion at the franchise unit level is quietly dismantling global QSR growth.
80% of franchisees reported lower earnings in 2024 while corporate expansion decks kept climbing. Third-party commissions inverting margins, loyalty infrastructure gaps, unrealized stored value, attribution blindness — the unit economics problem corporate has to fix before the growth story becomes a contraction story.